You Can Call Me Bubba

As a man who is a chronic entreprenuer and has inherited, built up and successfully sold a multi-million dollar wine and spirits enterprise, I know that business and life can be complicated and unpredictable. When you need a way out of a situation, the best thing you can do is take on an outside perspective.

My interest in understanding, studying and becoming an expert in executive coaching was born from personal experience, when my own family business was struggling with environment changes, current market conditions and legacy issues.

You see, I had grown up with this company. Starting in stock as a youth, I worked my way up to salesman, supervisor and eventually CEO where I truly felt the full weight of running a business. Eventually, the problems my business was facing felt overwhelming, and the solutions unattainable. I had reached a point where I started mixing business and pleasure over three ice cubes to smooth over the stress of managing the chaos on a daily basis. When it felt like my legacy had reached rock bottom, I knew that I needed to better understand the real issues within my own staff, strategy and approach, and to do that I needed to learn from the best.

So, I went to Harvard Business School and trained alongside 180 eager professionals from around the world looking to unlock the secrets to greater success from an executive level. There, I analyzed and dissected every significant company doing business over the last 100 years, from Dell to Amazon to Google, in order to understand why and how they were so successful. My education became my temple and I was empowered by the academic mysticism I uncovered with every study. I learned that there’s a formula to success and it starts by studying the current conditions and asking the right questions. When I finished my time at Harvard, I felt like a new man with a new purpose, and it fueled my fire, my success and my future.

Now, as I’ve sold my business, continued my education at University of Miami and taken on a new path of executive coaching, I want to act as a sage of wisdom to others facing turmoil from an executive perspective. I want to have the hard conversations, ask the right questions, uncover insights and discover the solutions that will help them, and their business, reach full potential.